Appearance
Brand Assets
Logos, illustrations and brand guidelines for LFJ and Joepegs. Previews are resized; click one (or a format link) for the full-resolution file.
LFJ Media Kit
Brand Introduction
Statement
LFJ (Let’s Fing Joe) (formerly Trader Joe) is the decentralized exchange built for the everyday Joe—enabling instant, low-cost token exchange in a non-custodial environment. With a no-BS approach, we believe in building simple solutions that delivers great product experiences, designed for traders at every level. Whether you're just starting or already a pro, we’ve got your back. We’re all about winning together. Join us, and Let’s Fing Joe.
Identity
LFJ combines accessibility and ambition to deliver bold statement, and big energy vibes. The identity is underpinned with a ‘Let’s win together’ philosophy and a go-getter approach.
Key Assets
Full Logotype Pack
Primary Logo (Short)
Only use this logo when there are no other brand elements used
Secondary Version (Full Logo)
Use this logo when pairing with other brand logos
Long Wordmark
Only used for big applications where there isnt much text
Short Lettermark
In most applications and when the long wordmark needs to be smaller
Mascot Illustrations
Joepegs Media Kit
Joepegs Marketplace is a home built for creators and collectors from all walks of life, to serve as a cultural hub for premium digital collectibles.
Logotypes
Illustrations
Fun
Trader Joe Typeface
Trader Joe Illustrations
Brand Guidelines
Joepegs - Brand Guidelines-compressed.pdf PDF · 7.6 MB
Colour Palette
